What we did

Full Service

Client

Carbon & Clay

Completion

8.4.2024

Carbon & Clay

Full comprehensive digital transformation for a tattoo brand.

Crafting a Seamless Digital Presence: The Transformation of Carbon & Clay’s Brand Identity

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When Raeanne, the visionary behind Carbon & Clay, approached us, her goal was clear: to establish a digital presence that not only showcased her artistic talent but also provided an intuitive and independent booking system for her clients. We embarked on a full-service project that spanned branding, website development, and user experience design, all tailored to meet Raeanne's unique needs.

Starting with the branding, we collaborated closely with Raeanne to capture the essence of her tattoo artistry in a visual identity that would resonate with her target audience. The brand development process was a true partnership, with Raeanne actively involved in every step, ensuring that the final design was a perfect reflection of her style and vision.

Next, we focused on creating a website that was both visually stunning and highly functional. Raeanne's biggest concern was having a booking system that operated independently of her current setup, providing her with full control over client interactions. We chose Webflow as the platform for its flexibility and ease of use, allowing us to design a site that was as beautiful as it was practical.

Throughout the project, Raeanne was a delight to work with. Her clear vision and collaborative spirit made the development process smooth and enjoyable. The result was a seamless digital platform that not only enhanced her business operations but also elevated her brand's presence in the competitive tattoo industry.

Raeanne’s feedback was overwhelmingly positive, praising the way we captured her brand's essence and the ease with which clients could now interact with her online. This project stands as a testament to the power of thoughtful design and strategic development in creating a brand that truly resonates with its audience.

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" 'You understood the assignment!' '10/10' 'You're a genius' "
Raeanne Kii
Carbon & Clay

My Approach

Our collaboration with Carbon & Clay was a journey to create an impactful digital identity that stands out in the competitive tattoo industry. We delivered a comprehensive solution that seamlessly integrates artistry with functionality, ensuring Raeanne’s vision was brought to life with precision and style.
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01

Visionary Brand Development

We started by diving deep into the essence of Carbon & Clay, capturing its unique spirit and translating it into a compelling brand identity. Our goal was to reflect Raeanne's artistic flair while establishing a strong brand presence that resonates with her audience.
02

Engaging Content Creation

Crafting captivating content was key to telling Raeanne’s story. We focused on delivering a narrative that showcases her talent and artistry, engaging potential clients with every click. Our copy not only highlights her work but also creates an emotional connection with the audience.
03

Dynamic Graphic Design

Our team designed a suite of visuals that embody the creative energy of Carbon & Clay. From logos to marketing materials, every element was meticulously crafted to maintain consistency and enhance the brand’s aesthetic appeal.
04

Innovative Website Architecture

Leveraging the capabilities of Webflow, we developed a website that is both visually striking and user-friendly. The integrated booking system simplifies client interactions, allowing for seamless scheduling and enhanced customer experience.
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